Rowland Heights has grown significantly during the 1980s. Many upper middle class immigrants from Taiwan and South Korea have settled in the hillside homes of Rowland Heights and its neighboring regions such as Hacienda Heights, Walnut, and Diamond Bar.
Rowland Heights has also attracted immigrants from mainland China because the area ia advertised in China as having good homes and convenient shoppings. The city has developed an eclectic suburban “Chinatown” and “Koreantown” mostly in the form of upscale strip malls on Colima. Once predominantly Anglo and Hispanic, this area has graudually become one of the Chinese centers in the greater Los Angeles.
Rowland Unified School District has 4 National Blue Ribbon Schools, 16 “California State Distinguished Schools” and more state Golden Bell award than any other school district in the region.